General information:

Mixue is a famous chain of stores selling fresh ice cream and milk tea products from China. Founded in 1997 by Zhang Hongchao, Mixue quickly developed strongly and was well received by many young people.

Detail:

• Located at 124 Ngu Hanh Son, Da Nang. Mixue aims to open 30,000 franchise branches in the future. To be able to do that, the immediate goals of this brand are:
• Turn Mixue into "National Milk Tea Brand"
• Expand Brand Awareness to increase brand franchise value
• Stimulate consumer demand to use and buy products.
•   Mixue is selling products at cheap prices, with a low-cost business model, focusing mainly on densely populated areas, especially students.
• All Mixue products have quite cheap prices compared to the average price on the market

Evaluate

Mixue knows how to take advantage of his mascot when creating the Snow King - a snowman wearing a red cape and holding a staff, with a chubby appearance and a smiling face. Mixue's mascot creates a cheerful, approachable spirit, helping to leave a mark in the hearts of customers. If you are a fan of ice cream and milk tea, this is the place for you. 8/10.